I have more to say on the subject of cheese:

The Ofcom restrictions on advertising of food and drink to children include cheese as a food that should not be advertised to children and as such have been lumped into the ‘junk food’ category.

Thre is a petition on the 10 Downing Street website, which is calling for a revision of the Ofcom restrictions to remove cheese from the ban.

http://petitions.pm.gov.uk/cheeseisnotjunk/

Now, my first instonct was to visit and vote, however, after further consideration I'm not so sure. The reason being that I have never seen an advert for a good type of cheese. I have seen cheese strings, babybel, kraft slices and laughing cow - exactly all the types of cheese that are rubbish AND aimed at children. So now I think that maybe Ofcom has got it right in a roundabout way....